Go-to-market strategy, concept launches & commercial growth across EMEA and APAC.
I am a senior commercial manager with a track record of delivering multi-million dollar results across EMEA and North America. With a background spanning business development, customer experience, and digital transformation, I have recruited and built teams from scratch, launched concepts with full entrepreneurial ownership, built executive-level business cases, and driven technology adoption from ROI justification through to full vendor implementation — whether presenting P&L strategy to cross-border stakeholders, negotiating with a union, or partnering with IT and external vendors to bring a digital solution to life. I operate effectively in matrixed environments, translating operational insight into commercial strategy and building consensus across functions and seniority levels. Currently completing an MBA at ESSEC Business School in Singapore, deepening expertise in strategic consulting frameworks, financial modelling, and digital transformation — positioning myself for a senior commercial role across APAC.






